Social Media Marketing

American consumers have more choices, more products, more services, more messages arriving from more media, and more digital conversations than ever before. Therefore, new product (or service) marketing has become a pandemonium. What’s a marketer to do?

As a result of this gluttony of information bombarding the consumer, most advertising is incredibly inefficient. Advertising in mass media generally reaches far more people than the potential customers you intend to reach. When CPMs were low, this wasn’t a major issue. A certain amount of advertising waste was a part of doing business. For over 150 years, marketers broadcasted their messages to the masses through newspapers, magazines, and later through radio and television. They tried to refine their potential market to the best of their abilities. Today, sophisticated marketers realize that what worked in the past is not working (at least not as well) now. It’s become apparent that we need a new approach.

Marketers want to know:

• What is the best medium to reach our market?
• What are our customers reading, watching, and listening to?
• How can we attract their attention, stop them from turning the page or changing the channel?
• How can we best tell them about our product, our service, our benefits, or our values?

Managers and marketers alike need to realize that the Web is rapidly becoming the most important marketing medium. They also need to realize that people don’t want to be sold; they will go out of their way to avoid commercials. Therefore, banner ads and pop-ups are not the best way to market on the Web. What people do want is news and information about the things they care about. They want to be able to find out about the things they care about right away. Community building is what marketers need to engage in.

The Social Web

The social web is the online place where people with a common interest can gather to share thoughts, comments, and opinions. It is a new world of unpaid media created by individuals or enterprises on the Web. As opposed to traditional publisher-controlled media such as newspapers, magazines, radio, and television where the communication is overwhelmingly one way, social media such as blogs allow everyone to publish and participate in multithreaded conversations online. These posts can make or break personal, product, or corporate reputations.

The social web provides numerous opportunities for strengthening and extending relationships with all your customers. These opportunities include:

• Targeted Brand Building
• Lead Generation
• Partnerships
• Research and Development
• Employee Communications

Rather than talking at customers, you should talk with your customers. As a marketer, you should participate in, organize, and encourage social networks to which people want to belong.

About Neolynx Business Solutions

Neolynx Business Solutions specializes in the design, development, and optimization of business solutions that improve the effectiveness of marketing, product presentation, interactive transactions, customer relationship management, and everyday business procedures. It is a company dedicated to understanding the client's market and developing capabilities that can deliver real, bottom-line results. Visit: http://www.neolynx.com/ for more information.

The Four Ps of Marketing

Perhaps the most basic and most important concepts in marketing is known as the four Ps:

• Product
• Price
• Place
• Promotion

If you can develop a good product at the right price, position it in a place where buyers are, and promote it well to create desire in the customers' mind, you'll make a lot of sales.

Product includes the actual physical product (or service) and the decisions such as function, appearance, packaging, labeling, and warranty.

Price is an important factor. If your price is high, not enough people will be able to afford it. If your price is too low, you will not make any profit.

Place is essential to building sales. We've all heard the expression: "In the right place, at the right time." You MUST position your marketing message and position your product to sell. Without proper positioning, no one will know you exist.

Promotion decisions include those related to communicating your message, advertising, and public relations.

Steps to a Successful E-Commerce Web Site

To be successful in selling online, you need much more than a web site with an integrated shopping cart system. You need:

• A Winning E-Commerce Strategy
• The Right Tools, Services, and an Experienced Partner
• A Web Site Optimized for Online Selling
• The Ability to Measure and Analise Data from your Website
• The Ability to Promote and Drive Traffic to your Online Storefront

Why sell online, anyway? Let's look at the numbers:

• More than 85% of the world’s online population shopped on the Web last year
  (Nielsen Global Online Survey)
• The market for online shopping increased by 40% in the last two years
  (Nielsen Global Online Survey)
• In 2007, online sales reached well over $200 billion
  (U.S. Department of Commerce)
• By 2010, online sales of apparel and accessories will reach $144 billion, up from $81 billion the previous year
  (Jupiter Research)
  

Internet commerce is growing at a record pace. And, thanks to more experienced online shoppers with broadband access and sales of inexpensive computers, the future is looking brighter for new online businesses every year.

A Neolynx Business Solutions developed E-Commerce solution will provide the best possible buying experience for your customers while giving you cutting edge SEO (Search Engine Optimization) capabilities and complete E-Commerce functionality you need to manage and grow your online business.

Contact us to schedule a consultation and to see how we can help expand your business.

Increase your Website Traffic

The Neolynx Business Solutions increased website traffic program is guaranteed to increase your website traffic. We can bring unique, targeted visitors to your site.

You decide where you want your website traffic to come from:

• United States Website Traffic
• Worldwide Website Traffic
• Canada Website Traffic
• North American Website Traffic
• Australia Website Traffic
• Europe Website Traffic
• United Kingdom Website Traffic

Packages starting at only $59. Learn More

Neolynx, Inc. Announces Free Web Design for Local Non-Profit Organizations

Neolynx Business Solutions, a leader in online marketing and web development services, has announced a unique opportunity for local non-profit organizations wishing to establish or expand their online presence. Beginning immediately, local non-profits can submit a brief online application for an opportunity to have Neolynx lend its expertise to the organization at no cost.

After finding great success being a part of the Southern California business community for almost a decade, Neolynx wants to show appreciation by giving back to the community. “We’ve felt a close connection with our community for a long time and have given back on the individual level. We recently decided to give back to the community through our company by lending our expertise to a worthy cause,” said Armen Mardirousi, President of Neolynx, Inc. “At Neolynx Business Solutions we believe together we can make the world a much better place.”

The search for a local non-profit is well on its way and will continue until application deadline, midnight on June 30, 2008.

For additional information on our free NPO web site, visit www.neolynx.com/npo.

The Value of a Web Site

what can a web site do for your business?

A web presence can be instrumental in achieving many business goals. You’re online goals may vary depending on your industry, your products and/or services, or the stage of growth your business is currently in. This article will explore a few typical goals set by business seeking to implement or restructure their online presence... read full article

Announcing the Neolynx Business Solutions Website Redesign!

We're proud to unveil the brand-new Neolynx Business Solutions website. Feel free to look around and let us know how we did.