Competitive Intelligence

Competitive intelligence is an essential part of the strategic planning process. Competitive intelligence is the purposeful and coordinated monitoring of your competition within a specific marketplace. Your competitors are those firms which you consider rivals in business, and with whom you compete for market share. Through competitive intelligence, we can help determine what your business rivals will do before they do it.

As part of our competitive intelligence analysis services we will perform a SWOT Analysis. A SWOT Analysis is an instrument used to assess the Strengths, Weaknesses, Opportunities, and Threats in the process of a project or in a business venture or in any other situation obliging a decision in strategic planning. It entails monitoring the marketing surroundings internal and external to the company.