Web Design and Development Services
Our web design and website development expertise includes the ability to analyze your needs, develop innovative solutions and seamlessly integrate them into your business model.
In today’s business environment, it is essential for a company’s web presence to be much more than a simple website. Neolynx Business Solutions offers custom tailored web solutions that extend your business model and add value to your operations. We can help boost productivity through integrated employee, vendor and inventory management systems and boost market share through innovative customer management systems. Neolynx designs web solutions that go beyond simple web brochures and deliver real, bottom-line results through the integration of your business model with your Internet strategy.
the process
Our website development workflow goes through seven stages:
- Concept
- Discovery
- Content Development
- Design
- Development
- Launch
- Post-Launch
The web development workflow diagram breaks down each of these phases into high-level tasks. These tasks often involve milestones or checkpoints that need to be met or in deliverables that need to be produced - these are all identified in the diagram.
1. Concept
This is where the project is defined. The key tool for doing this is the creative brief. It is the document we go back to if we have questions about the goals or requirements of the project, or if scope creep threatens to interfere.
Once the scope of the project is fully understood a project plan can be developed.
2. Discovery
The discovery phase begins with the kick-off meeting in which the project is officially started. This phase largely involves research - into the competitive landscape, into users' needs and goals, and so on.
Various elements of the web site outlined in the Concept phase will likely get amended based on the results of this work.
3. Content Development
Content development and #4, Design, actually tend to occur concurrently rather than sequentially. For instance, we need to have a good idea of the information architecture of the site (which is done in the design phase) before we start developing the content.
And, as the content is developed, it will typically impact the IA - adding or taking away pages or (rarely) even sections of a site.
4.Design
Design begins with the development of the site's information architecture and the testing of it using prototypes which we usually mock-up in Photoshop.
This testing phase is critical as it's very easy to make changes here that would be very time-consuming to do later on in the project.
5. Development
This phase involves building the site template and then the pages themselves. We like to review the site template before the bulk of the pages are built out to make sure that the coding is up to scratch.
It's not uncommon that some design tweaks get made during this phase, as we're always having ideas about how the site can be improved.
And, of course, the site goes through a thorough content and code QA check.
6. Launch
In theory, launch is pretty straight-forward. Once we've launched the site, we'll do a complete link check and also check that any applications are working fine.
7. Post-Launch
Once the site is live, we set up a maintenance plan with the client. We'll also discuss search engine optimization options.
Exceptions to the Rule
How closely we actually follow this methodology depends a lot on the size of the project and the amount of time we have to complete it.
It's not uncommon for us to skip steps based on these factors; however, if we do so because of client constraints, we make sure they understand the potential implications - for example, cut back on research and your site may not meet users' needs; cut back on usability testing and your site will be harder for people to use. |
