NeoPoint™ Marketing

Services >> NeoPoint™ Marketing

Introduction

The landscape for marketing is in a constant state of change. The old-fashioned marketing techniques used by businesses of all sizes are no longer as effective. Since its inception in 1999, Neolynx has strived to succeed by helping clients succeed. It is this dedication to success that keeps us in a state of constant improvement; improvement to our company culture, improvement of ourselves as individuals, and improvement in the services we offer our clients.

This page provides a general overview of our NeoPoint™ Marketing model and provides some examples of the services that we implement to meet established goals and milestones. The key concept behind NeoPoint™ Marketing is rather simple… if the definition of insanity, doing the same thing and expecting a different result holds true, why would we then approach marketing in this same manner – doing the same marketing activity and expecting new results? This is what many companies currently do. They pay their marketers monthly to perform a set group of tasks and hope for a better outcome. Oh no. Not us!

Want to know what we can do for you?

We do. We track. We learn. We adjust.

The NeoPoint™ Marketing model allows us (Neolynx + Client) the ability to quickly change our tool usage combination to maximize marketing ROI. We do this by taking advantage of unexpected opportunities, adjusting marketing activity to do more of what works best at any given time while minimizing marketing efforts on tasks that prove less effective… all without affecting the client’s marketing budget. That’s the Neolynx way. That, in a nutshell, is the NeoPoint™ Marketing model.

NeoPoint™ Packages

NeoPoint™ Packages include the Starter, Basic and Pro Packages. To determine which package is right for you, we perform an in-depth analysis of your business and take many factors into consideration such as your industry, target market, goals and growth plans of your business, etc.

Starter NeoPoint™ Package

The Starter Package has a monthly service fee of $3,000. This includes 17 NeoPoints™ with additional NeoPoints™ available for purchase at $180 each. The setup fee for this package is $7,200.

Basic NeoPoint™ Package

The Basic Package has a monthly service fee of $5,000. This Package includes 30 NeoPoints™ with additional NeoPoints™ available for purchase at $165 for each extra point. The setup fee for this package is $3,600.

Pro NeoPoint™ Package

The Pro Package is $7,500 per month and includes 50 NeoPoints™ per month with additional NeoPoints™ available for purchase at $150 for each. Setup for the Pro Package is free.

Enterprise NeoPoint™ Package

An enterprise package is also available. For inquiries on the Enterprise Package contact Armen Mardirousi at (818) 696-5010 ext. 112.

The NeoPoint™ Pricing System

Prepackaged NeoPoint™ Marketing services allow for a robust and dynamic service offering without a need to constantly revisit the monthly marketing budget. Or worse yet, sticking to services that don’t maximize ROI simply because it’s a part of what you’re paying for. End the insanity. Call Neolynx!

Each Package includes a predetermined number of NeoPoints™ per month with the option to purchase additional NeoPoints™, if needed. NeoPoints™ can be used for different Core Services Offered such as e-mail blasts, lead nurturing, social media monitoring, content creation and uploads, landing pages, blog posts, e-book copy, etc. The details of each package are described below.

The table below shows an example of how NeoPoints™ can be applied to a marketing campaign. For instance, each e-mail blast costs 2 NeoPoints™. If you subscribe for the Starter Package you get 17 NeoPoints™ to spend per month on any of the items that we (Neolynx + Client) deem necessary. For instance, with the Starter Package we can do an e-mail blast, a 3-part lead nurturing campaign, Social Monitoring and Engagement and a content upload. At this point you have used all your available NeoPoints™ for the month. What if you need to build a landing page in that month? Well, you would purchase an additional 2 NeoPoints™ and launch the landing page. But don’t worry, we can guide you on what to do and when to do it to ensure we maximize your ROI and reach your marketing goals.

Remember, this is just a sample… your plan will be unique and will focus on the specific goals we (Neolynx + Client) set.

The Neolynx Process

The NeoPoint™ Marketing model uses a three-step process: campaign, project, and task. The process seems simple and straightforward, but each step is comprised of many more steps. We use forms and interviews with stakeholders to build along the way.

Campaign

A Campaign is a series of projects designed to achieve a specific goal. Different projects can be included in a campaign depending on the purpose they serve. For example, the goal could be to maximize the number of leads generated. In that case we would focus on projects such as e-mail blasts, and lead nurturing.

Project

A project is comprised of many specific tasks. Each project has a specific series of tasks that need to be performed in a specific sequence to achieve desired results.

Task

A task is a series of instructions that need to be undertaken for a step in the project to be completed.

NeoPoint™ Marketing Core Services 

Traffic Generation 

      • What – the process of generating more traffic to a website.
      • Why – generating the right traffic to a website helps with generating new clients.
      • How – the elements needed to generate traffic to a website are a user friendly website, blogging, SEO, Social Publishing.

Website Design

      • What – the process of designing a website.
      • Why – a well-designed website with a user friendly interface will give your visitors what they are looking for and minimize their frustration.
      • How – we use the web development industry’s best practices to create a website and continuously monitor and improve.

Blogging

      • What – the process of writing in an informal conversational style and posting it on your website.
      • Why – to generate visitors to your website.
      • How – You can link your website in your blog and use keywords to get more visitors to your website. It’s all about providing value to your target market.

SEO – Search Engine Optimization

      • What – Search Engine Optimization is the process of optimizing a website to show up higher on the list of search results for a specific keyword or key phrase.
      • Why – The higher your place on a search engine results page, the better chances you have that a potential client will click on your website.
      • How – Finding out what keywords are relevant and optimizing the website for those keywords.

Social Publishing

      • What – the process of sharing your insights and links to your blogs and other content on social media platforms, in a strategic manner.
      • Why – more people are using social media and it makes it easy to reach out to your potential audience.
      • How – Find out what social media platforms your potential clients use the most and posting links to your blog posts and links to your website.

Lead Generation

      • What – using different methods and processes to generate a list of new potential clients.
      • Why – more leads generated result in more clients, more clients result in more income.
      • How – calls-to-action, landing pages and forms are used in combination with content management software to generate leads.

Calls-to-Action

      • What – an actionable language that entices your reader to take some sort of action. For example, download an e-book, brochure, etc.
      • Why – it encourages the interested person to take action and become a lead in your system.
      • How – a call-to-action is strategically placed on a blog post or on a landing page. It can be something as simple as contact us today with a phone number and e-mail listed next to it.

Landing Pages

      • What – a landing page is a page that your visitor reaches by clicking a link on another website, a social media post, or another page on your website.
      • Why – it is the most important webpage that identifies customers and generates. Leads.
      • How – a landing page has a specific call-to-action that offers your potential customer something of value in exchange for identifying information.

Form Creation

      • What – Forms are created on landing pages to get specific information to identify your customer and reach out to them with potential services you can offer them.
      • Why – forms with required fields are a great way to find out key identifying variables about your customer.
      • How – forms are usually a part of a landing page with an offer to download an item of value. The visitor fills out the form with required information that helps you identify and market to them.

Content Management

      • What – the process of creating and managing the content of your marketing campaign.
      • Why – creating good content helps create an online presence and generates more visitors to your website, in turn allowing you to close more sales.
      • How – Content can be managed using a strategy of posting the right content, at the right place, and at the right time. Content can be posted on your website, on your blog or social media accounts to generate more visitors.

Customer Acquisition

      • What – the process that lead to acquiring new customers.
      • Why – customer acquisition results in the growth of an organization and more profits.
      • How – Different methods can be used to acquire customers such as e-mail marketing, marketing automation and customer relationship management systems.

E-mail Marketing

      • What – the process of using e-mail lists to send out marketing materials to your potential clients.
      • Why – knowing to send the right e-mail, to the right person, at the right time makes all the difference and contributes to more opened e-mails, which results in more potential clients.
      • How – in order to have a successful e-mail campaign identify your audience and send the personalized e-mails.

Marketing Automation

      • What – the process of automating your marketing efforts. Usually done by using software.
      • Why – the main benefit of marketing automation is saving time and money.
      • How – different software programs are available to automate marketing efforts depending on the marketing strategy.

CRM Setup and/or Management

      • What – a software used to automate marketing and manage customer relations.
      • Why – a CRM helps save time and keep detailed records and information on customers.
      • How – many different types of software are available for CRM that help you manage customer relations.

Customer Advocacy

      • What – the process of your clients engaging in social media conversations and participating in surveys.
      • Why – the more your clients and potential clients participate the more information you can find out about them and market to them depending on their own unique needs.
      • How – Different methods can be used such as surveys, smart content personalization and social monitoring.

Surveys

      • What – a method of collecting information by asking question, conducting interviews and research.
      • Why – By conducting surveys you get the benefit of knowing what the customer wants.
      • How – You can conduct surveys online, through e-mail, etc.

Smart Content

      • What – content that is automatically personalized to your client’s needs.
      • Why – creating personalized content is time consuming. Smart content automatically saves time and money.
      • How – special software is used to create smart content while respecting the clients’ privacy.

Personalization

      • What – leveraging the power of data analysis and technology to deliver customized messages of service offerings to prospective clients.
      • Why – the customer feels as if the message was specifically generated for them.
      • How – Different types of software can be used to create personalized messages for potential clients.

Social Monitoring

      • What – the process of actively monitoring social media channels.
      • Why – you can find out what your customers really think of your brand and services.
      • How – different types of software is available for social media monitoring depending of what variables are to be monitored.

Reporting and Analysis

      • What – the process of measuring the metrics and variables that are important and relevant to the marketing campaign.
      • Why – reporting and analysis creates a road map of where you are, where you want to go and how to get there.
      • How – different software and information gathering techniques can be used to track the results of a marketing campaign and analytics that calculate the ROI.

Track Results throughout the Entire Marketing Process

      • What – a system of processes that tracks the results of a marketing campaign by reporting and analyzing the results.
      • Why – Tracking results helps in knowing exactly where you are, where you want to go and instructions on how to get there
      • How – Analytics software can be tied into a marketing campaign to track and report the results of how successful the campaign was by comparing the actual and expected results and finding out the reason for variances between actual and expected results.

Have Clear Analytics that Show the ROI

      • What – the process of calculating return on investment (ROI) for a specific marketing campaign.
      • Why – it is important to know efficiency of your marketing campaign and cutting out the inefficiencies to maximize profits.
      • How – formulas and analytics software is used to calculate ROI on a marketing campaign.

Next Step

Contact us to get the ball rolling on your NeoPoint™ Marketing campaign today. Don’t wait. Do it now. The future of your business is riding on it.

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