Glendale, CA

(818) 696-5010

The Process




(818) 696-5010


334 N. Central Ave., Ste. 208
Glendale, CA 91203

The How.

The Core Neolynx Process

Since 1999, we have been building and refining our core process. While we approach every project with an open-mind, we have outlined our core process below to give you a better sense of our general approach to the projects we undertake.

    1. Define the Project
        • Discover – Gather information. Understand project needs. Analyze industry.
        • Plan – Create a project plan. Set the budget. Create schedule. Assign team. Setup stage. Plan for testing.
        • Clarify – Set high-level goals. Prepare communication brief. Kick off the project.
    2. Develop the Structure
        • Identify Audience – Create buyer personas. Define buyer’s journey.
        • Content Plan – Audit existing content. Outline new content. Create delivery plan.
        • Interface Plan – Address navigation. Naming & labeling. Define user tasks. Create user view.
    3. Design Interface
        • Create – Review goals. Develop concepts. Design for user. Present the designs.
        • Confirm – Minimum Viable Product (MVP). Test functionality.
        • Hand-Off – Create graphic assets. Create design style guide.
    4. Build & Integrate
        • Prepare – Asses project status. Establish guidelines. Set file structure.
        • Build – Optimize project. Create templates. Implement light testing. Populate initial content. Integrate back-end.
        • Test – Create a quality assurance plan & fix bugs. Conduct final survey.
    5. Launch & Beyond
        • Deliver – Production style guide. Create hand-off packet. Conduct postmortem.
        • Launch – Prepare announcement plan. Review marketing approach. Launch project.
        • Maintain – Audit capabilities. Develop maintenance plan. Measure success.

Ready to get started on your project? Let’s connect.