The Process

Since 1999, we have been building and refining our core process. While we approach every project with an open-mind, we have outlined our core process below to give you a better sense of our general approach to the projects we undertake.

1. Define the Project
   • Discover – Gather information. Understand project needs. Analyze industry.
   • Plan – Create a project plan. Set the budget.  Create schedule.  Assign team.  Setup stage.  Plan for testing.
   • Clarify – Set high-level goals. Prepare communication brief. Kick off the project.
2. Develop the Structure
   • Identify Audience – Create buyer personas. Define buyer’s journey.
   • Content Plan – Audit existing content. Outline new content.  Create delivery plan.
   • Interface Plan – Address navigation.  Naming & labeling.  Define user tasks.  Create user view.
3. Design Interface
   • Create – Review goals. Develop concepts.  Design for user.  Present the designs.
   • Confirm – Minimum Viable Product (MVP). Test functionality.
   • Hand-Off – Create graphic assets. Create design style guide.
4. Build & Integrate
   • Prepare – Asses project status. Establish guidelines.  Set file structure.
   • Build – Optimize project. Create templates.  Implement light testing.  Populate initial content.  Integrate back-end.
   • Test – Create a quality assurance plan & fix bugs. Conduct final survey.
5. Launch & Beyond
   • Deliver – Production style guide. Create hand-off packet.  Conduct postmortem.
   • Launch – Prepare announcement plan. Review marketing approach.  Launch project.
   • Maintain – Audit capabilities.  Develop maintenance plan.  Measure success.